Over all, how satisfied are you with the product?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied

Based on your experience, how does the product compare with other brands with regard to technical performance?
The competitor’s product is more capable
About the same
Competitor’s product is not as capable
Not sure

Based on your experience, how does the product compare with other brands with regard to overall quality?
The competitor’s product has higher quality
About the same
Competitor’s product has lower quality
Not sure

Based on your experience, how does the product compare with other brands with regard to ease of use?
The competitor’s product is easier to use
About the same
Competitor’s product is more difficult to use
Not sure

Based on your experience, how does the product compare with other brands with regard to value?
The competitor’s product has higher value for the price
About the same
Competitor’s product has lower value for the price
Not sure

Which of the following attributes enticed you to try the product?
(Please rank in order 1 – highest priority, 8 – lowest priority)
Aesthetics
Easy to use/convenient
Technical performance
Price Value
Readily available
Best Quality
Good selection
Advertising

What aspects of the product can be improved?

What additional design specifications are you looking for?

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